our brand

Located in the heart of Seoul, THE PLAZA Seoul, Autograph Collection offers
a hotel experience on a whole new level.

A leading
global luxury
boutique hotel

Located in the heart of Seoul, THE PLAZA Seoul, Autograph Collection makes every day
a perfect day, with unique and stylish interiors and highly personalized service.

Luxury boutique hotel THE PLAZA Seoul, Autograph Collection stands opposite Seoul's iconic City Hall building, offering the perfect location for both business and leisure travelers. With 410 rooms, six restaurants and bars, nine event spaces, a fitness club and a spa, THE PLAZA Seoul is among downtown Seoul's most contemporary luxury hotels.
With inspiring interior design embodying our brand identity, Stay in Style, and our Concierge Team, dedicated to designing your perfect day, we extend service beyond the realm of the room and into events, dining and more, endeavoring to deliver luxury boutique style and personalized convenience. In January 2016, THE PLAZA Seoul entered a partnership with Marriott International to become the first Korean property in the Autograph Collection luxury lifestyle brand, combining the strengths of an international chain and a local hotel to deliver an even finer luxury hotel experience.

THE PLAZA BRAND IDENTITY
THE PLAZA Luxury Boutique Hotel
BRAND ESSENCE
UNIQUE & STYLISH
An expression of THE PLAZA Seoul, Autograph
Collection's passion for proposing unique and stylish
values for the lifestyles of our customers.
BRAND SLOGANS
MAIN: STAY IN STYLE
SUB: DINE IN STYLE, LIFE IN STYLE, PLAY IN STYLE
THE MOST ORIGINAL
DESIGN IN KOREA

I created an original, sensual contemporary design for THE PLAZA, so that it would become a symbol of
the Korean capital, Seoul. Using the boutique concept as a code to transform the characteristics of a luxury
hotel, which can be quite rigid and formal, I presented an aesthetic of maximum comfort and beauty.

Designer / GUIDO CIOMPI

Luxury boutique hotel THE PLAZA Seoul speaks the language of design.

THE PLAZA Seoul is the creation of world-renowned Italian interior designer Guido Ciompi.
Active primarily in European cities such as Milan, Venice and Florence, Ciompi has applied his concept of combining
unique forms, sensual colors and natural aesthetics to THE PLAZA Seoul, creating a remarkable Seoul destination in a style
found nowhere else in the world. He has designed not only interiors but individual items of furniture in guest rooms,
expressing the unique values of a true luxury boutique hotel.

SERVICE BEYOND
EXPECTATIONS FOR
AN UNFORGETTABLE
EXPERIENCE

All the comfort of your own home.
At THE PLAZA Seoul, service beyond expectations transforms the unease of the unfamiliar into
a sense of excitement.

THE PLAZA Seoul provides uniquely attentive and inspiring service, from one-to-one personalization to specialized
support for business travelers. It's all part of our commitment to exceeding your expectations and creating
unforgettable experiences. By understanding your personal needs and responding with expert service, we endeavor
to ensure that every aspect of your business unfolds effortlessly.

We operate a professional Concierge Team to provide information, recommendations and reservations upon request in
fields including tourism, the hotel, restaurants, airports and transport, performances and shopping. In accordance
with the motto of the Union Internationale des Concierges d'Hôtels (UICH), “Service through Friendship,” THE PLAZA
Seoul's Concierge Teams maintains connections with fellow concierges around the world, attending seminars on current
hotel trends and effective service, and remaining an active member of the Union.
We endeavor to provide our guests with unforgettable experiences, embodying THE PLAZA Seoul's unique “service
beyond the expectations.”

Kim Young Cheol General Manager

THE PLAZA's Service

3TOUCH: PROFESSIONAL TOUCH, ATTENTIVE TOUCH, DETAILED TOUCH
Understanding the personal needs of each guest and responding with meticulously designed service.

PROFESSIONAL TOUCH-ATTENTIVE TOUCH-DERAILED TOUCH