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THE PLAZA Joins Preferred Hotel Group


THE PLAZA will join Preferred Hotel Group (PHG) in June 2012, and will plunge into international market.

Established in 1968, PHG is a luxury independent hotel association which boasts over 800 hotels and high-end resorts as members in 70 countries around the world. PHG is notorious for its strict standards for membership; membership is extended only after thoroughly evaluating the service and facilities. With this new development, THE PLAZA can receive consultation and targeted international marketing solutions to effectively meet the competition from franchise hotel groups and chains.

PHG runs a special program called Preferred Global Standards of Excellence™ to ensure the highest standards of its members; a strict evaluation of each year’s activities and internal training makes sure the standard is kept. THE PLAZA was especially praised for its room and facilities, and is registered in the Preferred Hotels & Resorts level. This is the first time this Korean independent hotel has received such distinct industry recognition.

In addition, guests staying at THE PLAZA will be eligible to join “I Prefer,” a membership program for 800 PHG hotels around the world. Registration will give VIP benefits at PHG hotels. Guests also may take advantage of airline mileage programs with 16 airlines, including Korean Air, Japan Airlines, and Singapore Airlines.

General Manager Yuji Hirahara said in a statement, “Membership in PHG will allow THE PLAZA to engage actively in communicating with the best hotels around the world, and pursue a more active course in international reservations and marketing. THE PLAZA will target not only Asian countries but also the US and Europe, with the aim of putting our name out there. In addition, with our existing royalty program “The Plus” and the alliance with airline mileage programs, we will endeavor to serve our royal customers better. With these efforts, we hope to become the foremost player in PHG.”

To celebrate this important development, The PLAZA will offer Summer Packages at a discount from 1 June - 10 June, 2012. The summer packages include one night in a Deluxe Room and a mini nail polish collection from OPI. The package includes either a breakfast buffet for two persons at the Seven Square or a beer and side dish at the Garden Fest.

The Preferred Hotel Group includes seven categories, including: Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels, Historic Hotels of America, Preferred Residences. Other members of PHG include: Trump Hotel Collections™ and The Peninsula Chicago in the US, The Upper House in Hong Kong, The Fullerton Hotel in Singapore, The Capitol Hotel Tokyu in Japan, and ME Barcelona in Spain.

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