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THE PLAZA Donates Proceeds from ‘Purple in Your Heart’ Campaign to Korea Mecenat Association

THE PLAZA Donates Proceeds from ‘Purple in Your Heart’ Campaign to Korea Mecenat Association

On 16th of April, THE PLAZA delivered proceeds from ‘Purple in Your Heart’ campaign to Korea Mecenat Association for art education for students from low-income families. The amount was ten million Korean Won.

‘Purple in Your Heart’ was THE PLAZA’s charity project that started on December 1st, 2012 lasting for three months. Together with Teddy Bear Museum, THE PLAZA introduced ‘Plaza Teddy Bear’ as hotel’s signature item, and sold it to customers at main business outlets or gave it to room guests as a part of room package.

The donation consists of all the proceeds from sales in THE PLAZA’s teddy bear, and will be delivered to Joonghwa Middle School(located in Jungnang-gu, Seoul) and photo education group ‘Gimmicks’ through Korea Mecenat Association. The proceeds will be used for program that teaches art to talented students from low-income families.

Beginning with this year’s campaign, THE PLAZA will organize ‘Purple in Your Heart’ every year with a signature item, donating the proceeds to Korea Mecenat Association. Throughout the campaign, THE PLAZA attempts to foster creative capabilities of youth.

About Korea Mecenat Association
Korea Mecenat Association was founded in 1994 to contribute to the society through support of the arts. It serves as a bridge between corporations and cultural groups, helping its corporate members find a channel to support the arts.


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