THE PLAZA, HOTEL OF THE NEW ERA
The Plaza reopens as Korea’s luxury boutique hotel in 2010. The newly renovated hotel will feature aesthetic interior designs, impeccable personalized customer service, and ultimate convenience for conducting international business. Ideally located in the heart of downtown Seoul, The Plaza is the premier choice for even the most discerning business travelers who pursue both style and convenience.
The logo design represents the image of a link that weaves together the past, present and future of The Plaza, which is about to transform into a boutique business hotel under the theme “creative inheritance and development.”
The three knots represent the links of past heritage, present and future development. The gaps between the knots mean that creative break-through in development has been made and the links are now new-dimensional rather than in a sequence.
The color purple symbolizes “prestige” and “dignity” of The Plaza as Korea’s most exclusive hotel, while reflecting the trendiest design concept of the hotel. The logo design best represents The Plaza’s original and future-oriented values that are dedicated to continued development, rather than being idly content through the passage of time.
The Plaza delivers the greatest warmth and beauty from the heart of Seoul.
- DESIGNER GUIDO CIOMPI